I wrote an article for the International Association of Business Communicators explaining how, exactly, the social marketing campaign that Tourism Queensland embarked on worked… and why it (and social marketing in general) is so effective.
I also reflected on what it was like to stage my own mini social marketing campaign to promote my own application, [...]

Ben from the United Kingdom has been chosen as the caretaker of the islands of the Great Barrier Reef.

For the most part, impression1.net has been all about the freelance work I’ve done, some career updates, news about life plans and adventures such as traveling the world… and lately about my forray into video job applications and social media self-promotion.
Well, this post here is about going back to the basic meaning of my personal [...]