With all the many tools communicators have at their disposal now to share a message with the audience, I still find that a perfectly-executed video spot (commercial) carries the maximum potential to move people. The combination of video, words, sound… when done perfectly can communicate everything about a brand.
Sometimes these communication elements in a commercial [...]

Andrew as you’ve never seen him before. Actually, to be honest, I’ve never seen myself like this before either… but what a fun experience to act as a model for an evening!

One of the items on my “stuff I’d always like to do” list (young man’s bucket list? Maybe my attempt at living “The Buried [...]

Never have a war of words with anyone who buys ink in barrels
This is one of my all-time favourite quotes from the public relations world.
Despite the fact that social media and public journalism are ever more important in our world, the media has a lot of influence… and I believe that no matter how far [...]