There’s really no introduction needed to this blog post. Please, just read.

Read why the guy behind @BPGlobalPR set up the satirical Twitter account, why the public support behind the cause is so important, and its significance for the world of branding.

If you’re not familiar with what happened here, in response to the environmental crisis posed by the BP oil leak in the Gulf of Mexico - and out of frustration by BP’s all-too-typical highly filtered public relations messaging - this member of the general public decided to impersonate BP’s public relations department, satirizing them as a laughing stock.

This is a textbook example of what happens when the public turns its back on a brand they no longer respect; and how ultimately a brand is always owned and controlled by the public… not pr professionals.