Archive for 2010

Lessons in public engagement from the guy behind @BPGlobalPR

Andrew's thoughts No Comments »

There’s really no introduction needed to this blog post. Please, just read.
Read why the guy behind @BPGlobalPR set up the satirical Twitter account, why the public support behind the cause is so important, and its significance for the world of branding.

If you’re not familiar with what happened here, in response to the environmental crisis posed [...]

“How taking risks creates opportunities for success” - my alumnus Last Lecture speech

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In March, I had a spectacular honour: my alma mater the University of Guelph-Humber in Toronto invited me to deliver a speech to the 2010 graduating class.
This speech is called the “Last Lecture,” and is a tradition at many universities stemming from a famous, inspiring speech professor Randy Pausch gave at Carnegie Mellon.
At Guelph-Humber, one [...]

Writing for the Web - plain and simple: my talk at PodCamp London

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On Saturday I crossed a major milestone in my career: I delivered my first work-related seminar.
For a little while I had been going to conferences and seminars to learn more for my career, and it slowly started to hit me… this question of “how do I get to the level where I can start speaking [...]


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