Archive for 2012

The 10 worst PR disasters of 2012 - from PR Daily

Andrew's thoughts No Comments »

A highlight of the worst public relations disasters of the last year…
In many cases of PR failure, open, honest and sensible communication *soon* after the disaster happens can save a ship from sinking.
In each of these examples; however, I fail to see how the ship could be saved from sinking: it just shows bad communication [...]

Communications inspiration: inviting your audience to share their story - Canadian Cancer Society’s “The Fearless Project”

Andrew's thoughts No Comments »

Because your audience has the best stories… give them the chance to open up and share. The results of what they’ll offer up will often be truly powerful.
Inspiring example of online story-sharing: “The Fearless Project”
Canadian Cancer Society Ontario chapter launched “The Fearless Project” whereby Ontarians share their greatest fears of cancer… and can see all [...]

“Life after media studies” - article on where my fellow University of Guelph-Humber alumni and I have gone with our careers

Goings On No Comments »

It’s remarkable the diversity of interesting careers that can come out of the same university program.
In this article in the student newspaper of the University of Guelph-Humber, a few of my fellow alumni and I are profiled and give some advice to current students. Proud to be a Guelph-Humber alumnus.

read the article in the University [...]

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