Archive for the 'Andrew's thoughts' Category

“The Evolution of Communication” - as told by some London PR pros. Including a ridiculous dating video featuring moi

Andrew's thoughts 1 Comment »

I was awarded three communication awards
The London chapter of the International Association of Business Communicators held its Virtuoso Awards this month recognizing the very best of professional communication work in London.
I was thrilled to be recognized with three awards of merit:

Two for my work redeveloping the hospital websites and creating an interactive story-sharing website
And one [...]

16 of my favourite healthcare foundation tweets

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Lots of charities are getting into social media these days - which is totally awesome. Philanthropy is meant to stem from a personal connection that leads one to feel compelled to help: so cultivating that connection through social online connections just makes sense.
Some foundations do a great job with their online messages; others kind of [...]

Nailing the message: inspiration from two very different commercials

Andrew's thoughts No Comments »

With all the many tools communicators have at their disposal now to share a message with the audience, I still find that a perfectly-executed video spot (commercial) carries the maximum potential to move people. The combination of video, words, sound… when done perfectly can communicate everything about a brand.
Sometimes these communication elements in a commercial [...]


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