With all the many tools communicators have at their disposal now to share a message with the audience, I still find that a perfectly-executed video spot (commercial) carries the maximum potential to move people. The combination of video, words, sound… when done perfectly can communicate everything about a brand.
Sometimes these communication elements in a commercial [...]

Never have a war of words with anyone who buys ink in barrels
This is one of my all-time favourite quotes from the public relations world.
Despite the fact that social media and public journalism are ever more important in our world, the media has a lot of influence… and I believe that no matter how far [...]

There’s really no introduction needed to this blog post. Please, just read.
Read why the guy behind @BPGlobalPR set up the satirical Twitter account, why the public support behind the cause is so important, and its significance for the world of branding.

If you’re not familiar with what happened here, in response to the environmental crisis posed [...]