Thoughts and observations from last night’s State of the Union address from U.S. President Barack Obama
I watched the State of the Union last night online. As would be expected, whitehouse.gov was streaming it through their website… but they went one step beyond that in the realm of online engagement:
They set up a Facebook live app [...]

“one great example is“
These words are the magic key to getting people to read your online writing. Personal stories, experiences… EXAMPLES!
Writing for the web, especially the social/engaging/personal web 2.0… is about immersing the reader in the message. Letting them be a part of it, and letting them contribute to the story too (with their own [...]

I read a fantastic article on one of my favourite blogs - Primer - called “5 Things I Wish I Knew After College.”
‘Thing’ number five really caught my eye because it relates so much to the art of first impressions; and how to make a lasting impression: You are your own business card.
I was fortunate [...]