I read a fantastic article on one of my favourite blogs - Primer - called “5 Things I Wish I Knew After College.”
‘Thing’ number five really caught my eye because it relates so much to the art of first impressions; and how to make a lasting impression: You are your own business card.
I was fortunate [...]

If you’re not using social media in your communications, you absolutely should be. That’s half of what I learned last week.

Last Wednesday, I had the opportunity to attend CaseCamp, a conference and gathering in Toronto about and for experts in social media.
I’m not an expert in social media. But I am becoming much more knowledgeable [...]

And at the very least, don’t have two spokespeople who contradict each other in the public forum (unless it’s an editorial opinion-type individual expression sort of thing).
I quote here from CBC.ca regarding investigation into a Via Rail train accident, where a language complaint has been issued that the rail staff did not provide emergency instruction [...]