Last year, I was surprisingly honoured by the London chapter of the International Association of Business Communicators (IABC) with the Best of the Best distinction in the communication skills category of their Virtuoso Awards.
As a result, they approached me this year to put together some “tips for a successful award entry.” I was a little [...]

In one of the sweetest surprises, I made it two years in a row being awarded an IABC London Virtuoso Award. Virtuoso is an annual competition for professional communicators, where projects are judged by a jury of seasoned experts. (the only bigger surprise was finding out that I was hired in 2008 to travel [...]

I wrote an article for the International Association of Business Communicators explaining how, exactly, the social marketing campaign that Tourism Queensland embarked on worked… and why it (and social marketing in general) is so effective.
I also reflected on what it was like to stage my own mini social marketing campaign to promote my own application, [...]