I wrote an article for the International Association of Business Communicators explaining how, exactly, the social marketing campaign that Tourism Queensland embarked on worked… and why it (and social marketing in general) is so effective.
I also reflected on what it was like to stage my own mini social marketing campaign to promote my own application, [...]

(view my video application)
It’s the greatest social media/internet marketing campaign yet, and probably one of the most successful. At least one of the most fun.
You may have heard of the “Best Job in the World” - a worldwide contest where people submitted 60-second video applications to vie for literally the best job imaginable. One lucky [...]

“And there was much rejoicing.”
[twirls finger in the air]: yaay.
It’s truly nice to come back from traveling around the world and learn you’ve received an award.
Late last year, I had the opportunity of working with London grassroots charity “Bethanys Hope Foundation” on the redevelopment and publication of their Annual Newsletter. You can view the newsletter [...]