Lots of charities are getting into social media these days - which is totally awesome. Philanthropy is meant to stem from a personal connection that leads one to feel compelled to help: so cultivating that connection through social online connections just makes sense.
Some foundations do a great job with their online messages; others kind of suck at it.
Here are a few that I’ve read over the last year from two healthcare foundation twitter accounts: @BloorviewPR and @sickkids. These are my favourite tweets because they catch my attention, tell a story and get me to read more. They’re powerful short messages that create a connection.
- Are you a “SickKids Kid”? Four people have already shared their stories. Read them and then share your own!
- Joey has an infectious spirit and a rare gift for making others feel at ease. Read all about Joey’s SickKids story.
- Giving: ‘The greatest feeling you’ll ever have’
- On the BLOOM blog: ‘Your shoes drive me crazy’
- Sticks and stones might break bones, but words cut deeply too.
- Nick’s time at Bloorview inspired him to pursue work in neuroscience.
- Learn how Greg pays it forward.
- Bloorview helps Claire reach her full potential with state of the art prosthetics.
- For disabled youth, cooking or doing laundry can be overwhelming. Bloorview helps kids adapt
- Having a disability won’t stop these kids from making music. See how Dr. Tom Chau’s innovations make it happen
- Becoming a pilot is more than just child’s play for Melanie. See how Bloorview has made this dream come true
- At Bloorview it’s family first! See how Adam’s sister is involved in his care.
- It’s not all work & no play at Bloorview. Read about the impact of therapeutic clowns.
- Justin Hines fell in love with music & performing for his class at Bloorview. He now performs internationally
- Bloorview is creating a World of Possibility for kids with disabilities.
- A tragic car crash left Holly a paraplegic and brought her to Bloorview. Read how therapy helped her move again
What do you think? Are these tweets effective? What about them do you think makes them effective?